Difference between Display Ads & Search Ads

[Exoticaleathers]

Display ads appear on websites, apps or social media to create awareness, while search ads appear on search engine results when users actively look for related products or services.

[synergyphysiotherapyclini]

Display ads visually promote brands across websites using images or banners, while search ads appear in search results, targeting users actively searching specific keywords for higher intent-driven conversions.

[Finacustech]

Search ads appear on search results when users look for keywords, while display ads show visually on websites or apps, focusing more on brand awareness and audience targeting than intent.

[DIGIVERSITY]

Display Ads vs. Search Ads: Key Differences

If you're exploring digital advertising, it's important to understand how Display Ads and Search Ads differ:

1. Search Ads

Appear on search engine results pages (SERPs) when users type a query.

Highly intent-driven, as they target people actively searching for products or services.

Example: Someone searches "best running shoes," and your ad shows at the top of Google.

Usually text-based, sometimes with sitelinks or ad extensions.

Best for direct conversions and lead generation.

2. Display Ads

Appear on websites, apps, or social media platforms in the form of banners, images, or videos.

Focused on brand awareness and retargeting, not just immediate searches.

Example: A banner ad for running shoes appears on a fitness blog or YouTube video.

More visual and creative in nature.

Best for building visibility, remarketing, and engaging users.

Summary:

Search Ads = active intent, text-based, high conversion potential

Display Ads = passive exposure, visual, ideal for awareness & retargeting