What are the Key Features required for a Landing Page?

[john_nickson]

Can anyone share your opinion on key features that are encourages visitors to take actions.

[amayajace]

    Your Unique Selling Proposition (USP) The main headline. ...
    The hero shot (images/video showing the context of use)
    The benefits of your offering. ...
    Social proof (I'll have what she's having)
    A single conversion goal — your Call-To-Action (CTA) (with or without a form)

[ritesh3592]

-An Eye-catching Headline
-Descriptive subheading and explanation
-Emphasize the benefits
-Value propositions
-A powerful call to action
-Testimonials to help convert undecided users

[sophiawils59]

Following features are required for a landing page.
1. Exclusiveness
2. Service privilege
3. Relevant added values
4. Proof of success / testimonial
5. Density of CTA button
6. Action-optimized color placement
7. Clean & clear information flow in term of object arrangement

[kavyasharma561]

Don't try to stuff too much information on your landing pages. Make it clear what the page is about and what you want the visitor to do.

[SteveGood]

Hi,

The SEM Landing Page Features:


Header - Optimize Logo with the call to action phone number

Banner - Informative banner with contact form

Body    - About company, Service or product detail, Testimonial

Footer - Privacy Policy and Copyrights

If you need to add any additional thing about your company you can add short and sweet.

[richtedy]

    A Clear Call-To-Action (CTA) The singular mission of every landing page should be to convince the user to take action.
    Separation of Content Sections. Each section of a landing page should have its own room to breathe.
    Clean and Concise Text.
    Use of Visual Information.
    Appealing Color Schemes.

[Michael Anderson]

Eye-catchy Headline.
Accessible CTA buttons.
Visuals

All these have a high impact on your landing page's conversion rate.

[infinitywebsoln]

Key Features:

1) MAIN HEADLINE & SUPPORTING HEADLINE
2) UNIQUE SELLING PROPOSITION
3) KEY BENEFITS
4) IMAGES OR VIDEO SHOWING CONTEXT OF USE
5) SOCIAL PROOF
6) REINFORCEMENT STATEMENT
7) CLOSING ARGUMENT
CALL TO ACTION

[SamuelKennedy]

Essential Key Features required for a Landing Page are as follows:-
Attractive Headline
Persuasive Subheads
High-Quality Images
Effective Copy
Engaging Media
Trust Indicators
Lead Capture Form
Call-To-Action Buttons
Sufficient white space, etc.