Promote Twitter Tweets or Account?

[sonth321]

What's up everyone? If you have an opportunity to advertise on Twitter, which one do you prefer to promote, your Twitter tweets or account?
What do you guys think?

[TomClarke]

Promoted tweets will probably work best to extend your reach on Twitter and drive immediate traffic to your products, blog, or campaign landing page. That is because they should put a relevant message in front of users thta don't currently follow you but are interested in the subject matter of your tweet.
Promoted account on the other hand, are meant to start a relationship on Twitter itself rather than attempting to  direct traffic elsewhere. This is more a long term play that will help you to build trust and a following over time thta gets people. seeing more of your tweets on a regular basis.

[Sallynguyen]

1. Don't Post Too Often
You want to post consistently but not to the point of spamming your followers. Tweeting every minute of the day will surely annoy your followers. Try not to post more than 2 or 3 times an hour. You should work on creating quality tweets as opposed to a large number of uninspired one's.
2. Use Hashtags Properly
You should use #hashtags to group similar tweets or tweets that are on the same topic. The top trending hashtags can be found on Twitter's homepage and can easily be searched for. Tweets which include hashtag are much more likely to be found and read. You should limit the number of hashtags you use on your tweets to a maximum of two. Having too many hashtags per tweet is confusing for followers.
Avoid using very long hashtags in your tweets. Short one's work best and are much easier to read. Try capitalising the first letter of each word in your hashtag to make it significantly easier for your followers to read, e.g. #NewCar instead of #newcar
3. Use Some Keywords
When writing your tweet, use keywords that best describe the business that you're doing as it helps people using the search function to find your tweets. Using keywords and hashtags in your content will mean that it's more likely to appear in Google's search results as well, providing yet another way of getting your tweets noticed.
4. Short Direct Tweets
You should also try a very short impactful tweet every now and again. Tweet a powerful short phrase for impact. These are more likely to get retweeted and spread around Twitter.

[LyzLauren]

Promoted Tweets

This is the best method to drive traffic to products, landing pages, products, and blogs. Using promoted tweets you can put relevant messages in front of the users you are targeting. You are able to promote existing tweets or create new tweets to promote. When promoting tweets you can also choose to only show them to new users if you want. You can set the tweet as "Promoted Only" so it is not delivered to your followers and is suppressed from your profile. If you promote a new standard tweet it will enter your public stream immediately. Promoted tweets will show up at the top of related search results and on home timelines for users in the segment you are targeting.

Promoted Accounts

The other way to use Twitter advertising is via Promoted Accounts. Rather than trying to drive traffic to your product or landing page using promoted accounts allows you to build a relationship with new users on Twitter. This advertising widget shows up in a few places on Twitter allowing new users you target to follow your account. Promoted accounts show up on the "Who to follow" widget and on the "Home" and "Connect" tabs. They will also show up in search results and sometimes on the "Similar To You" widget on you profile.

[JustinC]

I beleive in holistic approach in Marketing so I would advise you to promote your Twitter account as one whole.
Instead of promoting just one Tweet, this type of Twitter ad allows you to promote your brand's entire Twitter account. It targets users who don't already follow your brand and can help grow your business's Twitter following. Promoted Accounts are displayed in potential followers' timelines.

[CarrieCaffrey]

How to use Quick Promote. Choose a Tweet to promote. Click on the activity icon for any Tweet in your timeline, on your mobile phone or from your computer. Click on "Promote this Tweet" Select the location you'd like to target. Select your budget. Confirm your spend.

[JessGrenne]

How to increase your reach

• Go to your profile.
  Find the Tweet you'd like to promote.
  Click or tap the View Tweet activity icon.
  Click or tap Promote your Tweet.
  The first time you promote a Tweet, provide the following information:
  Select your Country and time zone, provide your Contact information, and agree to the Twitter Advertising Terms.

[Ensafeindia]

Promoted tweets will probably work best to extend your reach on Twitter and drive immediate traffic to your products, blog, or campaign landing page. That is because they should put a relevant message in front of users thta don't currently follow you but are interested in the subject matter of your tweet.

[Ensafeindia]

To promote your tweets, you can use Twitter's built-in advertising tools, such as Promoted Tweets or Twitter Ads. These tools allow you to target specific audiences based on demographics, interests, and keywords, ensuring that your tweets are shown to the right people. Additionally, engaging with your followers, using relevant hashtags, and creating compelling content can help increase visibility and grow your account organically. So if you're looking to promote your tweets or account, Twitter is a powerful tool that can help you connect with your audience effectively.

strategies to promote your Twitter tweets or account:

1. Engage with your audience: Interact with your followers by responding to their comments, retweeting their content, and liking their tweets. This helps create a sense of community and encourages others to engage with your account.

2. Use hashtags strategically: Including relevant and popular hashtags in your tweets can help increase visibility. Research trending hashtags and use them in your tweets to reach a wider audience interested in those topics.

3. Collaborate with influencers: Partnering with influential Twitter users in your industry can expose your tweets to their followers, helping you gain more visibility and credibility. Engage in conversations with influencers, retweet their content, and explore opportunities for collaborations or guest posting.

4. Cross-promote on other platforms: Share your Twitter account or specific tweets on other social media platforms, blogs, or websites. This allows your existing followers or website visitors to discover and follow you on Twitter.

5. Utilize visuals: Tweets with eye-catching images, videos, or GIFs tend to receive higher engagement. Incorporate visuals into your tweets whenever possible to capture attention and make your content more shareable.

6. Run contests or giveaways: Encourage user participation and boost engagement by hosting Twitter contests or giveaways. Ask followers to retweet, like, or reply to a tweet for a chance to win a prize, thereby increasing the visibility of your tweets.

additional strategies to promote your Twitter tweets or account:

1. Leverage Twitter Lists: Create and curate Twitter lists that include influential accounts or thought leaders in your industry. This can help you gain exposure to their followers and establish yourself as a valuable resource.

2. Engage in Twitter Chats: Participate in relevant Twitter chats by using the designated hashtag. This allows you to connect with like-minded individuals, expand your network, and showcase your expertise.

3. Optimize your profile: Ensure that your Twitter bio and header image accurately represent your brand and convey what you have to offer. Use keywords related to your industry to optimize your profile for searchability.

4. Share valuable content: Share informative and valuable content regularly to establish yourself as an authority in your field. This could include blog posts, articles, infographics, or industry news.

5. Retweet and engage with influencers: Show appreciation for influencers in your space by retweeting their tweets and engaging with their content. This can help you get noticed by both the influencer and their followers.

6. Promote your Twitter account outside of social media: Include links to your Twitter account on your website, email signature, business cards, and other marketing materials to encourage people to follow you.

7. Analyze and optimize your tweets: Use Twitter analytics tools to understand which tweets perform well and resonate with your audience. Adjust your content strategy accordingly to maximize engagement and reach.

few more strategies to promote your Twitter tweets or account:

1. Utilize Twitter Ads: Twitter offers a range of advertising options, including Promoted Tweets, Promoted Accounts, and Promoted Trends. These allow you to target specific demographics, interests, or keywords to reach a wider audience.

2. Engage with trending topics: Keep an eye on trending topics and hashtags relevant to your industry. Participate in conversations, share your insights, and use the trending hashtags in your tweets to gain visibility among people discussing those topics.

3. Collaborate with other Twitter users: Partner with influencers, brands, or businesses in your niche to cross-promote each other's tweets or accounts. This can help expand your reach and expose you to new audiences.

4. Run Twitter ad campaigns: Plan and execute creative and engaging ad campaigns on Twitter. This could include interactive polls, contests, or exclusive offers that encourage user participation and drive engagement.

5. Tap into user-generated content: Encourage your followers to create and share content related to your brand or industry using a specific hashtag. Retweet and engage with their content, showcasing the user-generated content to your audience.

6. Optimize tweet timing: Pay attention to when your target audience is most active on Twitter. Schedule your tweets during peak times to increase the likelihood of engagement and visibility.

7. Make use of Twitter analytics: Regularly review your Twitter analytics to gain insights into what types of tweets perform well, which hashtags drive engagement, and what demographic groups are most responsive. Use this data to refine your content strategy and tailor your tweets for maximum impact.

[Lishmalinyjames]

Go to Twitter.com.
Log in to the account that you want to promote Tweets from.
Once logged in, go to ads.twitter.com.
You'll be able to choose between two promotion options.
Select your country and time zone.