While blogging, I've spent a lot of time discussing what Connors does for clients and what sets Connors apart from the rest. When it comes right down to it, people are what make Connors successful. The talented and sharp public relations specialists who work here make all the difference. So what exactly does it take become a good PR professional?
A good PR person is someone who has impeccable speaking and writing skills. It is someone who can look at a bunch of information and pick out exactly what is news and what of it matters the most. A successful public relations agent is personable and can "read" people well, picking up on subtle clues and implied meaning as well as stated comments. To do well in PR, you need to always be thinking, strategizing, and brainstorming. If one method doesn't work, you switch to another and always do research beforehand. Most of all, a PR professional can't be afraid to pick up the phone and must be able to accept no as an answer. Most outreach does not lead to coverage, but it is this process of outreaching and building relationships that will end up getting coverage for clients.
A talented PR person can come from any major or prior career track. Much of PR is utilizing the relationships with reporters that you build through time in the industry. This experience gives you a better sense of what each reporter is looking for and what news will appeal to each. It is through these connections and knowledge that a truly successful PR agent is formed and Connors pools its experience in the industry to cultivate this success.
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