Rank Fluctuating Issue

[Harishkumar]

Hi,

I have been doing SEO of an angular website SpideyGames.com for 3 months. I have used all the off-page techniques, which an SEO guy can do.

Like in Phase 1 - 1.5 Months
I have used off-page techniques that are outdated now like directory submission, social bookmarking, blog commenting, Profile creation etc.

Phase 2
After getting unsuccessful, I changed my techniques and switch to trending ones like article submission, Guest posting, forum submission etc. And also done some on-page changes like content optimization, meta optimization, internal linking etc..

After doing this, my website rank goes up for some keyword. But didn't succeed to rank any keyword on the first page yet.
And also after getting some good ranking, the keywords are not staying in the same position. They are continuously fluctuating. Like after getting ranked on search engine 2nd or 3rd-page keywords ranking goes down to 8th to 9th page. This thing happened with many keywords.

Important -
In any case, I have to rank this website. Can anyone suggest some good tips which can help me with this? Any kind of suggestion would be appreciated.
Also, suggest some link building techniques which I can use?

[Jeffscott]

Here are a few suggestions that may help you:

1. Continuously Update and Optimize Content: Ensure that your website's content is high-quality, relevant, and up-to-date. Regularly update your content to provide value to your audience and optimize it with relevant keywords.

2. Improve User Experience: Focus on enhancing the user experience of your website. Optimize page loading speed, improve mobile responsiveness, and make navigation intuitive and easy.

3. Build High-Quality Backlinks: Instead of focusing solely on outdated link-building techniques, prioritize acquiring high-quality backlinks from authoritative and relevant websites. This can be done through strategies such as guest posting, outreach to influencers or industry experts, and creating unique and shareable content.

4. Monitor Keyword Rankings: Keep track of your keyword rankings regularly and identify any fluctuations. Analyze the reasons behind these fluctuations and make adjustments as necessary, whether it's improving content, optimizing meta tags, or building more backlinks.

5. Utilize Social Media: Leverage social media platforms to promote your website and engage with your audience. Share valuable content, participate in relevant discussions, and build a strong online presence.

6. Consider Local SEO: If your website caters to a specific location, focus on optimizing your website for local searches. Register your business on Google My Business and other relevant directories, and encourage customer reviews.

7. Conduct Keyword Research: Perform thorough keyword research to identify relevant and high-volume keywords that your target audience is searching for. Use tools like Google Keyword Planner or other keyword research tools to find valuable keywords.

8. Optimize Meta Tags: Ensure that your meta title and meta description accurately reflect the content of your web pages and include relevant keywords. This can help improve click-through rates from search engine results pages.

9. Enhance Site Structure: Make sure your website has a clear and logical structure that allows search engines to crawl and understand your content easily. Utilize internal linking to connect related pages and optimize your navigation for both users and search engines.

10. Improve Mobile Experience: With the increasing importance of mobile devices, optimize your website for mobile users. Ensure that your site is mobile-friendly, loads quickly, and provides a seamless experience on different screen sizes.

11. Analyze and Learn from Competitors: Study your competitors' websites and SEO strategies to gain insights into what is working for them. Identify areas where you can differentiate and improve your own strategy to gain a competitive edge.

12. Monitor and Fix Technical Issues: Regularly audit your website for any technical issues that may affect SEO, such as broken links, duplicate content, or slow page speed. Address these issues promptly to improve user experience and search engine visibility.

13. Create Engaging and Shareable Content: Focus on creating high-quality, engaging, and shareable content that will attract backlinks naturally. Invest in different types of content, including blog posts, videos, infographics, and podcasts, to cater to different audience preferences.

14. Utilize Structured Data Markup: Implement structured data markup (schema markup) on your website to provide search engines with additional information about your content. This can enhance your search engine listings with rich snippets, which may improve click-through rates.

15. Build Thought Leadership: Establish yourself or your brand as a thought leader in your industry by consistently producing valuable and insightful content, participating in industry forums and discussions, and building relationships with influencers and authoritative websites.


16. Optimize Images: Compress and optimize the images on your website to reduce file sizes and improve page loading speed. Use descriptive filenames and alt tags to provide search engines with context about the images.

17. Leverage Social Signals: Engage with your audience on social media platforms and encourage social sharing of your content. Social signals can indirectly impact search engine rankings, so maintaining an active and engaged social presence can be beneficial.

18. Improve Local SEO: If your business caters to a specific geographic area, optimize your website for local search results. This includes optimizing your Google My Business profile, ensuring consistent NAP (Name, Address, Phone number) information across directories, and obtaining local citations.

19. Monitor Website Performance Metrics: Keep an eye on key performance indicators such as bounce rate, time on site, and conversion rates. Identify areas where user experience can be improved, and make data-driven decisions to optimize your website accordingly.

20. Use Structured URLs: Ensure that your URLs are clean, descriptive, and keyword-rich. Use hyphens to separate words in URLs, making them more readable for both users and search engines.

21. Employ Schema Markup: Implement schema markup to provide structured data to search engines. This can help enhance the visibility and appearance of your website in search results, including rich snippets, knowledge graphs, and other interactive elements.

22. Monitor and Manage Backlinks: Regularly analyze your backlink profile to identify any low-quality or toxic links. Disavow or remove these links to ensure they don't negatively impact your website's SEO performance.

23. Continuously Learn and Adapt: Stay updated with the latest SEO trends, algorithm updates, and industry best practices. Attend webinars, read reputable SEO blogs, and participate in relevant forums to expand your knowledge and refine your strategies.

24. Consider User Intent: Optimize your content and keyword targeting to align with user intent. Understand what users are looking for when they search for specific keywords and provide valuable, relevant content that meets their needs.

25. Experiment and Test: SEO is not a one-size-fits-all approach. Continuously experiment with different strategies, analyze the results, and optimize accordingly. A/B test various elements on your web pages, such as headlines, calls-to-action, and layouts, to understand what works best for your audience.

[kavyasharma561]

If the ranking drops have occurred on highly commercial terms, and there are suspect backlinks pointing to the pages affected, it is very possible that the drop is a consequence of a penalty. Penalties can be manual, or alternatively, filters may be applied algorithmically. In both instances, it is important to start taking action immediately to remove the issue.

[SEO.Ninja]

Recently, Google has launched the update for website ranking in September 2019 by the name of Google core update and recently launched one more update in November. Please look into that and understand the exact algorithm.