Page rank and relative backlinks

[ptbrz86]

I have a newly launched website for shooting targets and associated accessories and I have been contacting sites that are relevant to our products but their page ranks are not that high,this seems to be a common  thread for shooting organizations. Being that they are relative to the product line that we offer are these back links worth the time that I am putting into all the contacts that i am making?

[Yuga]

PageRank (or PR in short) is a system for ranking webpages developed by Google founders Larry Page and Sergey Brin at Stanford University. It's used to give each page a relative score of importance and authority by evaluating the quality and quantity of its links