How Website are getting thousand of Linking websites?

[Netrunner]

Thousands of backlinks are meaningless and doesn't mean that your site is the best of the best. Google isn't stupid and perfectly knows that big brands buy backlinks every month.

Some guys believe in natural backlinking with high quality content. Great. How many of those defenders actually got backlinks from posting and waiting ? This is not fishing and I totally disagree with this point of view. Some advertising is necessary : social media shares, press endorsement, guest blogging, etc...

The backlinking run will hit an end sooner or later. EEAT will become a must and while backlinks might still be relevant in the future, it will lose it's firepower at some point. Mark my words