First on Mars (website)

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First on Mars
Type Private Venture Funding
Founded January, 2008
Headquarters San Francisco, California, U.S.
Key people Tuhin Roy, CEO Owner
Fred Zirdung, CTO
Slogan Your personal guide to network tv on the web.
Type of site television on demand
Launched September, 2008 (beta)

First on Mars is a web application that aggregates links to cable and network TV shows available for free online viewing. TV shows are aggregated from over 60 sources including Hulu. Instead of negotiating licenses to the TV show content, First on Mars uses embeddable players provided by content owners.[1] As of January, 2009, First on Mars indexed over 13,000 episodes and 600 shows.[2] First on Mars is free to consumers and plans to generate revenue through on-site advertising.[3]



First on Mars was founded in January 2008 by Tuhin Roy, who is currently serving as CEO. Prior to founding First on Mars, Roy founded music and TV content aggregator Digital Rights Agency and was a co-founder of Echo Networks, an online radio company.[4] First on Mars received funding from angel investors and small investment funds in two rounds.[5]

First on Mars was made available for public beta testing in September 2008, and its official launch was on December 10, 2008. As of December 2008, First on Mars had 12 employees and consultants and is based in San Francisco.[6] Version 1.5 was released on January 27, 2009, which added proprietary search functionality. In February 2009, First on Mars acquired and from Israel Lagares for an undisclosed combination of cash and stock.[7]


A patent application for First on Mars' proprietary guide technology was filed in September 2008.[8] The guide is built using Adobe Flex and Ruby on Rails.[3] As First on Mars users add shows, networks, and moods to their favorites, the First on Mars guide is personalized for each user. The guide can be further personalized with various graphical skins.


TV shows are organized in several ways: by show, by network, or by mood. Shows are accessible from the major networks including ABC, CBS, NBC, and Fox, as well as others including Comedy Central, Disney Channel, HBO, PBS, and the History Channel. TV shows available include current programming such as Flight of the Conchords, 24, Desperate Housewives, and Family Guy, as well as new shows such as Important Things with Demetri Martin and classic shows including The Addams Family, I Dream of Jeannie, and Flipper.

See also


  1. John Healey (2008-12-10). "Building on Hulu". Los Angeles Times. Retrieved 2009-03-04. 
  2. "First on Mars releases version 1.5 with new proprietary network tv search". Press release. 2009-01-27. Retrieved 2009-03-04. 
  3. 3.0 3.1 "First on Mars launches personalized web 2.0 guide to 12,000 free on demand television episodes". Press release. 2008-12-11. Retrieved 2009-03-04. 
  4. Kristin Thomson (2003-09-17). "An interview with the Digital Rights Agency". Future of Music Coalition. Retrieved 2009-03-04. 
  5. Tam Vo (2008-12-10). "First on Mars launches, wants to be TV show aggregator". VentureBeat. Retrieved 2009-03-04. 
  6. Liz Gannes (2008-12-12). "Did video startups not get the memo on the economy?". Business Week. Retrieved 2009-03-04. 
  7. "First on Mars acquires". Yahoo! Finance. 2009-02-25. Retrieved 2009-03-04. 
  8. "First on Mars selected as a featured start-up at tonight's Microsoft BizSpark launch event". Press release. 2008-12-16. Retrieved 2009-03-04. 

External links

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