Googleopoly
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Googleopoly refers to the antitrust Google-DoubleClick anti-competitive claims and effects.
It is argued[who?] that the essence of online advertising market is the exceptional interrelationships among segments, networks, people, products, services, and technologies. These are argued[who?] to be highly interdependent markets rather than separate and distinct.
If this is applicable, Google -- the dominant web search engine—and DoubleClick-- the dominant banner-ad provider—will broadly control the way traffic and money flow across the World Wide Web, and this merger would substantially lessen competition.[neutrality is disputed]
References
- Scott Cleland's Senate Testimony. "on September 27, 2007”.
- Nawar, Abdel-Hameed (2007). ""E-Commerce Lecture Note" The Risk of Googleopoly". Cairo University,.
- Nicholas Carr's Blog. "April 2007”.
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