Scad (scam ad)

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A scad is a portmanteau of the words scam and advertisement, usually in reference to internet spam. The term has been used by the Alliance Against Bait and Click to describe scam ads that lure consumers to click on their site using a brand name or an outrageous deal while in turn providing suspect products and deals.[1] This technique is called 'bait and click' and has received significant press coverage from Consumer Reports Webwatch which has warned consumers to be wary of scads because they divert unsuspecting searchers from what they are looking for and waste their time.[2] At worst, scads can take users to unsecured sites – exposing them to fraud, scams, viruses, and spyware.[3] Sponsored search results contain over twice as many risky sites as organic listings for the same search terms, according to a study by online security company McAfee.[4] Scads exist in sponsored links and several have delivered Internet users to sites that charge for Firefox, a popular free web browser.[5]

References

  1. ↑ {{Expansion depth limit exceeded|[[{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }}]] |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }} }}{{Expansion depth limit exceeded|[{{{Expansion depth limit exceeded}}} {{{Expansion depth limit exceeded}}}] |{{{Expansion depth limit exceeded}}} }}, {{Expansion depth limit exceeded|{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}} }}.<span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle={{Expansion depth limit exceeded}}&rft.aulast=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.date=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.pages=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft_id=&rfr_id=info:sid/en.wikipedia.org:Scad_(scam_ad)"> 
  2. ↑ {{Expansion depth limit exceeded|[[{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }}]] |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }} }}{{Expansion depth limit exceeded|[{{{Expansion depth limit exceeded}}} {{{Expansion depth limit exceeded}}}] |{{{Expansion depth limit exceeded}}} }}, {{Expansion depth limit exceeded|{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}} }}.<span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle={{Expansion depth limit exceeded}}&rft.aulast=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.date=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.pages=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft_id=&rfr_id=info:sid/en.wikipedia.org:Scad_(scam_ad)"> 
  3. ↑ {{Expansion depth limit exceeded|[[{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }}]] |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }} }}{{Expansion depth limit exceeded|[{{{Expansion depth limit exceeded}}} {{{Expansion depth limit exceeded}}}] |{{{Expansion depth limit exceeded}}} }}, {{Expansion depth limit exceeded|{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}} }}.<span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle={{Expansion depth limit exceeded}}&rft.aulast=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.date=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.pages=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft_id=&rfr_id=info:sid/en.wikipedia.org:Scad_(scam_ad)"> 
  4. ↑ {{Expansion depth limit exceeded|[[{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }}]] |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }} }}{{Expansion depth limit exceeded|[{{{Expansion depth limit exceeded}}} {{{Expansion depth limit exceeded}}}] |{{{Expansion depth limit exceeded}}} }}, {{Expansion depth limit exceeded|{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}} }}.<span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle={{Expansion depth limit exceeded}}&rft.aulast=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.date=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.pages=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft_id=&rfr_id=info:sid/en.wikipedia.org:Scad_(scam_ad)"> 
  5. ↑ {{Expansion depth limit exceeded|[[{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }}]] |{{{Expansion depth limit exceeded}}}{{Expansion depth limit exceeded|, {{{Expansion depth limit exceeded}}} }} }}{{Expansion depth limit exceeded|[{{{Expansion depth limit exceeded}}} {{{Expansion depth limit exceeded}}}] |{{{Expansion depth limit exceeded}}} }}, {{Expansion depth limit exceeded|{{{Expansion depth limit exceeded}}} |{{{Expansion depth limit exceeded}}} }}.<span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle={{Expansion depth limit exceeded}}&rft.aulast=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.au=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.date=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft.pages=%7B%7B%7B%3Cspan+class%3D%22error%22%3EExpansion+depth+limit+exceeded%3C%2Fspan%3E%7D%7D%7D&rft_id=&rfr_id=info:sid/en.wikipedia.org:Scad_(scam_ad)"> 

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