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Rankings Dropped

Started by bombaysagar, 01-30-2018, 05:29:49

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John - Smith

Yes, It is possible.
when does it happen? can you share the Date? so that experts can get the clear idea!


Yuga

Ranking drops are often caused by large changes to a website. When you've migrated a bunch of pages, rolled out a (responsive) redesign or reworked a lot of content you'll see big fluctuations in your rankings. This is natural, and should only worry you in ase your rankings don't come back to their previous state.

Jeffscott

Fluctuations in rankings would be normal as Google ranks the most updated websites and decrease some low performed sites within the search results. Updаting your website's content pages according to your customers journey would be the best way to improve your site's rankings.
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rahul verma

Manual penalty from Google.
Google algorithm updates.
Competitors' moves in Google.
SERP changes and shifting intent.
Recent website changes.
Lost backlinks.
User behavior changes.
Lack of optimization for mobile devices.

Alex Jones

check your website health and remove bad links

Shirin Khan

Rankings aren't a savings account, they're quicksand. 40 to 200 means your SEO "strategy" was probably one lucky backlink carrying dead weight. No moat, no content depth, no mercy from the algorithm.
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Gabriel7979

The first thing I always do when rankings drop is narrow down what changed, because guessing wastes weeks. Check these in order:

1. Search Console first. Look at the performance tab for when the drop started, which queries and pages lost clicks, and whether impressions dropped too or just clicks. That tells you if it is a ranking loss or a CTR problem. Check the manual actions and security tabs while you are there.

2. Rule out an algorithm update. If the drop lines up with a confirmed Google update, the fix is usually content quality, not technical.

3. Look at what changed on your end around the same time. Site migrations, redesigns, HTTPS changes, robots.txt edits, accidentally noindexed pages. I have seen more ranking drops caused by someone's own deploy than by Google.

4. Check the SERP itself. Sometimes you did not get worse, the intent shifted or a new feature pushed the organic results down.

5. Then competitors. If one competitor jumped over you, compare their page against yours honestly.

Only after all that would I start changing things. Fixing the wrong cause is how a small drop turns into a big one.
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