It's hard to overestimate the importance of content as this is something that can make your website popular and bring you traffic and money. For you, as a website owner, it's vital to keep your keywords and phrases up-to-date with modern requirements, so you can accumulate more traffic. Also this approach is helpful in linking strategy.
There are many methods that can be helpful in building website popularity. One of the easiest ones concerns creating your own content. For this purpose you need to write an article that is reach in keywords and link to your website and then submit it to special website named article directory.
Today millions of people use search engines every day. We all know how to find proper information using them. No wonder popular websites appear first and so if your website is somewhere on the back, there's no wonder why your sales are low.
Your rank got from search engine is referred to as link popularity. You can determine your link popularity by entering a relevant keyword into search bar and looking what position is occupied by your website. The more relevant links from top rated websites you get, the better will be your position in search engine rankings.
When you work over the link popularity of your website, don't try to put your links on each and every website you see. This is worthless. Try to select quality web pages and put your links there. Here a word "quality" means relevant and high ranked.
If you're just beginning to promote your website, article directories are a good starting point. Find several popular article directories and register there. Non-commercial projects usually offer free signup and listing, but it takes time to get your article approved and published. Business websites may ask you to pay a fixed amount of money, but they work much faster, so do not neglect this opportunity too.
After you've been listed, start providing links to good websites thus elevating your own website's popularity. You can even add links to some websites to your own in link page. This will create a positive image in the eyes of visitors.